What a brand awareness campaign can do for your business

Published On: June 6th, 2025Categories: PRBy

One in four Brits self-identify as commitment-phobes. 

It’s no surprise, then, that businesses sometimes feel the same nerves when faced with PR and social media strategies. 

The concept of a long-term contract to increase your brand awareness can sometimes be daunting, especially with how quickly the news cycle turns over and with social media updates every second. 

At Black Vanilla, we’re committed to ensuring you have a flexible option with a tailor-made project to suit your needs, keeping you up to date with the latest trends. 

For businesses, choosing project-based PR over retainers offers a low-risk experiment into new markets or an opportunity to spark conversations and engagement. 

A brand awareness campaign can earn you focused visibility without long-term commitment and can allow for clear timelines, defined deliverables, and easier budget control. 

Moreover, when done correctly, it can create a measurable impact and give you a sense of what targeted PR can deliver before committing to longer engagements. 

Take Fort, for example, a local trust services provider that has offices across Alderney and Guernsey. 

Black Vanilla supported them on a brand awareness campaign for under a year, linked to their 50th anniversary, which conclusively saw their social media following increase by approximately 200%. 

Throughout the project, our role was to build brand presence in the local financial services community and with key stakeholders by growing their LinkedIn following and developing media relations. 

For their specific campaign, Black Vanilla conducted: 

  • 2x proactive media opportunities per month related to CSR, team news, and newsjacking 
  • Writing and suggesting topics for local monthly and bi-monthly magazines, before re-utilising this content across their website 
  • Creating a social media strategy and running their Facebook and Linkedin pages 
  • Supporting sponsorship opportunities through merchandise, press office, and social media 
  • One case study or team profile per month 

A brand awareness campaign is not just about visibility; it is about shaping what people associate with your brand, giving you the chance to control the narrative and communicate your values, personality, and expertise. 

At Black Vanilla, we work with your organisation to develop the best possible approach to meet your objectives, whether it be through media relations, content strategies, and social media; over three months, a year, or longer; or in Guernsey, Jersey, or the UK. 

Fancy committing to us? Get in touch now. 

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