Internal communications

Strategic internal communication is the deliberate, well-planned sharing of information across your organisation, designed to keep every employee aligned, informed and engaged.  

Where other communication or marketing efforts look outward, internal communication looks inward. It builds a connected, confident culture and turns your organisation’s goals into something your people understand and believe.

Like outsourced HR or marketing, you can partner with specialist internal communications experts, too. This outside perspective is particularly helpful when a business is undergoing change such as a merger, rapid growth or technological transformation.

According to Gallup’s latest State of the Global Workplace report, low worker engagement is costing the UK a staggering £257 billion every year. 

From shaping and planning campaigns to delivering the tactics that bring them to life, we help your messages land and your people stay engaged.

CHANGE COMMUNICATIONS | EMPLOYEE ENGAGEMENT EXPERTISE | LEADERSHIP LIAISON

What it makes possible

Tangible benefits

Increase employee engagement 

Align everyone behind a shared vision and strategy

Improve collaboration across teams

Give employees a voice through two-way feedback

Strengthen organisational culture 

Support change management 

Higher employee retention 

Increased morale 

Greater innovation 

Faster, better-informed decisions

Increased productivity  

Reduced absenteeism

Our approach to internal communications

1. Understand

We take the time to know your business objectives, current situation, audiences and desired outcomes from an internal communications project.

3. Audit

We review how information currently flows through the organisation, including channels, frequency, tone of voice and opportunities for two-way communication.

2. Listen

Through conversations, stakeholder meetings, focus groups or employee surveys, we identify what people are experiencing and where communication may be breaking down.

4. Plan

We turn those insights into a practical internal communications strategy, covering priorities, key messages, channels, responsibilities and the activity needed to move forward.

From strategy to delivery

A strategy is only valuable if it can be put into action.

Once the direction is clear, Black Vanilla can manage the communications programme, work alongside your existing team or provide additional support where you need it most. This can include:

Communications and campaign planning

Key messages and communication guidelines

Leadership communications

Manager toolkits and briefing packs

Employee engagement campaigns

Employee feedback and pulse surveys

Intranet and email content

Onboarding and induction content

Measurement and reporting

Get in touch

Whether you are managing organisational change, looking to improve employee engagement or simply want a clearer approach to communicating with your people, we can help.

Get in touch with our team here.