Social media

Social media gives organisations the opportunity to stay visible, share their expertise and build stronger relationships with the people they want to reach.

Black Vanilla creates strategic, engaging social media content for organisations in Guernsey, across the Channel Islands and the UK.

From content planning and copywriting to short-form video, graphics and campaign content, we combine communications expertise with creative thinking to produce social content that feels relevant to your audience and true to your brand.

Whether you need support with an individual campaign or a regular stream of content, we can help turn your ideas, expertise and stories into content people want to stop and engage with.

 CHANNEL ISLANDS EXPERTISE | STRATEGIC AND CREATIVE CONTENT | GRAPHICS AND SHORT-FORM VIDEO

How our social media team can help

Good social content starts with knowing what you want to say, who you want to reach and why they should care.

We can help develop a cohesive social media strategy based around your organisation’s objectives, audiences, key messages and wider communications activity.

By having a solid strategy to follow, we can help create a more consistent and purposeful social presence.

We can take care of the day-to-day management of your social channels, from planning and content creation to scheduling, publishing and ongoing monitoring.

By managing your social media consistently and strategically, we can help you maintain a strong presence, stay connected with your audiences and make smarter decisions about ongoing communications and strategy.

Finding the right words can be just as important as finding the right image.

We write social media copy that communicates your message clearly while reflecting your organisation’s personality and tone of voice.

This can include regular social posts, campaign messaging, promotional content, event communications and copy designed to encourage audiences to explore your wider digital channels.

Strong visual content can help your message stand out and make your social channels feel more consistent.

Whether it’s photos, videos or graphics, we work with your existing brand identity to create clear, engaging social media content that reflects your organisation’s tone of voice and turns your news, expertise and activity into posts that are easy for audiences to understand and engage with.

Creative content supports ongoing communications as well as individual campaigns, events, launches or announcements.

Good social media decisions start with understanding what’s working, what isn’t and where there’s room to improve.

We can review your social media presence to see how your content is performing, how your audiences are engaging and whether your current activity is supporting your wider objectives.

Through regular analysis and reporting, we can identify patterns, highlight opportunities and make practical recommendations for what to do next.

Why choose Black Vanilla for social media?

Content designed for the platform

The same content does not always work in the same way everywhere.

We consider the format, audience and purpose of each piece of content so it can be adapted appropriately for the platforms you use.

Creative and strategic expertise in one team

Our team brings together communications strategy, copywriting and creative content, allowing us to develop joined-up social activity rather than treating words, visuals and video as separate pieces.

Content that matches your brand

Your social channels should sound and look like you.

We take the time to understand your organisation, key messages and tone of voice so the content we create feels consistent with your wider brand.

Communications first

Our social media experience means we consider what your organisation needs to communicate, who needs to hear it and how social media fits into the wider picture and not just to fill a feed.

Our work

Better Journeys Week 20262026-09-25T11:09:06+00:00

Better Journeys Week 2026

,
Bowel Cancer Guernsey: Loud Tie Day 20222022-03-29T13:29:58+00:00

Bowel Cancer Guernsey: Loud Tie Day 2022

,
Bulb: Finding CentricalCyber’s story2022-03-29T13:29:54+00:00

Bulb: Finding CentricalCyber’s story

, ,
Every Child Our Future Jersey2020-09-11T13:49:33+00:00

Every Child Our Future Jersey

Our social media team

Krista Osborne

Senior Account Manager

Alec Farrell

Account Executive

Molly Paul

Account Executive

Get in touch

From short-form video and graphics to integrated digital campaigns, we create content designed to help organisations communicate clearly and creatively online.

Get in touch with our social media team here.

Frequently asked questions

We can create written social posts, short-form video and Reels, graphics, campaign content and social assets developed from wider content such as blogs, podcasts and events.

Yes.

We can support planning, scripting, filming and editing, creating short-form video suitable for social platforms including LinkedIn, Instagram and TikTok, shot on an iPhone 15.

We can also collaborate with a third party if relevant.

Yes.

Our mobile content setup allows us to capture social media footage on location, making it easier to create authentic content featuring your people, workplace, events and activities. You can see more about our event management support here.

Yes.

We can repurpose blogs, podcasts, videos, events and other communications into multiple pieces of social content, helping you get more value from material you have already created.

We can support individual campaigns and content projects as well as ongoing content requirements, depending on what your organisation needs.

Whether it’s Facebook, LinkedIn, Instagram, Tiktok etc. our team will recommend different tone of voice, images and topics based on the different platforms and your organisation’s audience.

Yes & no.

There is no reliable formula for making content go viral, and virality is not always the most useful measure of success! We focus instead on creating relevant content that reaches and engages the audiences that matter to your organisation. If a piece of content gains wider traction, we can help you make the most of that attention while protecting your brand and reputation.