Public Relations in Guernsey, the Channel Islands & UK

Good public relations is about more than getting your name in the news. It is about building trust, protecting your reputation and making sure the right people understand who you are, what you stand for and why it matters. 

Black Vanilla is a Guernsey-based PR and communications agency helping organisations build their reputation, raise their profile and communicate clearly with the audiences that matter. 

From public relations planning and brand management to media relations, online content and issues management, we combine strategic thinking with strong storytelling and creative communications to deliver PR that supports your wider business objectives. 

Whether you need ongoing PR support, help with a specific campaign or an experienced communications professional embedded within your team, we can create an approach that works for your organisation. 

 CHANNEL ISLANDS EXPERTISE | CHARTERED PR PRACTITIONERS | CIPR MEMBERS

How our public relations team can help

We help organisations communicate clearly, confidently and consistently. 

Our public relations support can range from day-to-day communications and campaign delivery to long-term reputation building and strategic advice. 

We identify the messages and stories that matter, determine the audiences you need to reach and develop communications activity that supports your wider organisational goals. 

We can become an extension of your existing marketing or communications team, provide specialist support when you need it or manage your PR activity from strategy through to delivery. 

Strong media relations can raise your profile, build credibility and put your organisation in front of the audiences you want to reach. 

We understand what makes a good story and how to turn your organisation’s news, expertise and insights into content that journalists and their audiences will find valuable. 

Our media relations support can include press releases, proactive pitching, journalist liaison, interview preparation, expert commentary, thought leadership and media monitoring. 

We work across local, national and specialist media, focusing on the publications, journalists and opportunities that are most relevant to your objectives rather than pursuing coverage simply for the sake of it. 

Strong PR needs strong ideas. 

Creative content can bring a campaign to life, make complex messages easier to understand and give people a reason to stop, notice and engage. 

Working with our wider creative team, we can incorporate photography, video, campaign concepts, social content, graphics, copywriting infographics and other creative assets into your PR activity. 

By bringing strategic PR and creative content together, we can develop communications that are not only relevant and well targeted, but memorable too. You can see our list of different creative content services here. 

A reputation can take years to build and moments to damage. 

Good issues management is about identifying potential risks early and making sure your organisation is prepared to respond before a situation escalates. 

We help organisations anticipate sensitive or potentially difficult situations, understand how different audiences may react and develop clear communications in advance. 

Our support can include scenario planning, stakeholder mapping, key messaging, media preparation, internal communications and advice for senior leadership teams. 

If an issue develops into a more serious situation, our dedicated crisis communications support can help you respond quickly, clearly and confidently. 

Sometimes you need additional communications expertise without recruiting a permanent member of staff.

Our secondment service gives organisations access to experienced PR and communications professionals who can become part of your team for an agreed period. This can provide additional capacity during a busy period, cover maternity leave or another temporary absence, support a major project or bring specialist communications expertise into your organisation.

Because our secondees remain connected to the wider Black Vanilla team, they can also draw on additional PR, creative and digital expertise when needed.

Strong internal communications help people understand what is happening, why it matters and how they contribute to your organisation’s success.

We help businesses communicate clearly and consistently with their employees, particularly during periods of change, growth or uncertainty. Our support can include internal communications planning, leadership messaging, employee engagement campaigns, newsletters, intranet content, presentations and communications around organisational change.

By combining clear messaging with engaging content, we help organisations keep their teams informed, connected and aligned with their wider goals.

Read more about our internal communications services here.

Why choose Black Vanilla for public relations?

Strategic thinking

We look beyond individual press releases or campaigns to understand how communications can support your wider organisational goals. 

Local understanding

Being based in Guernsey, Channel Islands and the UK gives us first-hand knowledge of the local business, media and community landscape for both individual and multi-jurisdiction organisations. 

Experienced PR professionals

Our team includes experienced communications professionals, Chartered PR practitioners and members of the Chartered Institute of Public Relations. 

PR and creative expertise in one team

PR extends far beyond traditional media relations. By bringing communications strategy, writing and creative expertise together, we can develop joined-up campaigns across multiple channels. 

Our work

Better Journeys Week 20262026-09-25T11:09:06+00:00

Better Journeys Week 2026

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G8 – Voice of Guernsey Business Insight2026-09-25T11:07:45+00:00

G8 – Voice of Guernsey Business Insight

Deloitte IWD #BeTheButterfly campaign2022-03-29T13:54:06+00:00

Deloitte IWD #BeTheButterfly campaign

Leaders: Finding the blue water2022-03-29T13:45:09+00:00

Leaders: Finding the blue water

Bowel Cancer Guernsey: Loud Tie Day 20222022-03-29T13:29:58+00:00

Bowel Cancer Guernsey: Loud Tie Day 2022

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Bulb: Finding CentricalCyber’s story2022-03-29T13:29:54+00:00

Bulb: Finding CentricalCyber’s story

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Guernsey Battle of Britain Air Display 20202022-03-28T15:08:14+00:00

Guernsey Battle of Britain Air Display 2020

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Leaders Conference2020-09-11T10:10:11+00:00

Leaders Conference

Investec2020-09-11T14:03:04+00:00

Investec

Priaulx Premature Baby Foundation2020-09-11T14:19:06+00:00

Priaulx Premature Baby Foundation

Our PR team

Chloe Chescoe

Account Director

Katy Melhuish

Senior Account Manager

Chloe Price

Account Manager

Alec Farrell

Account Executive

Molly Paul

Account Executive

Get in touch

Whether you’re looking for friendly advice, have a project in mind or need long-term, consistent public relations support, our team is on hand to guide you in the right direction.

You can contact our team here.

Frequently asked questions

A PR agency helps organisations manage how they communicate with the people who matter to them. That can include building reputation, raising profile, securing media coverage, creating content, communicating with stakeholders, managing issues and developing longer-term communications strategies. 

At Black Vanilla, we tailor that activity around what your organisation is trying to achieve rather than applying the same approach to every client. 

Both. 

We can provide ongoing retained PR support, deliver a specific campaign or project, provide strategic advice when required or place an experienced communications professional within your organisation through a secondment. 

The right approach depends on your objectives, internal resources and the level of support you need. 

Yes. We create website copy, landing pages, articles, blogs, thought leadership and wider campaign content. 

We can also review existing copy to make it clearer, more engaging and better aligned with your brand, audiences and communications objectives. 

Yes. While Black Vanilla is based in Guernsey and has particular expertise across the Channel Islands, we can support organisations communicating with audiences in Jersey, the UK and further afield.