Four ways a PR agency can help you unlock local talent
In Guernsey and Jersey, financial services organisations all face a common challenge: attracting local school leavers and graduates.
Even in a thriving industry, the candidate pool is limited and finance isn’t always a top choice. This can create an uphill battle.
But what if you could ease this challenge?
As seasoned financial services PR professionals, we offer four practical strategies to boost local recruitment and create a welcoming, engaging atmosphere for emerging talent.
Here’s how you cut through the noise:
- Building a strong employer brand
We shape clear, local-focused narratives. In today’s competitive job market, employer branding is everything.
Your company’s role in the community and its impact on the local economy can be highlighted through a range of press office activities.
This strategy is crucial in appealing to the local demographic and establishing your company as a go-to employer in the Guernsey or Jersey.
- Informal recruitment events
For many young job seekers, recruitment events can seem intimidating, especially in industries like financial services.
One of the best starts would be to create relaxed recruitment events. Think pizza socials: informal networking gatherings without the pressure of a traditional interview setting.
These events give candidates the opportunity to relax, connect, and get a genuine feel for the company culture. And they can come along with a friend!
- Creating local media buzz
Local recruitment efforts are most effective when they have visibility in the community.
We are experts in generating buzz and media coverage that amplifies your recruitment message. Company culture and community efforts can raise awareness as a trusted employer in the financial services sector.
Whether it’s through features, profiles of your employees or news about your company’s positive impact on the island, media coverage gives your recruitment drive credibility and makes it easier for potential candidates to find and engage with you.
- Crafting consistent and inviting messages
One of the challenges in recruitment is ensuring your message resonates with the right audience.
We understand students and graduates and the type of messages that speak directly to their needs. This approach presents your company as a dynamic, inclusive and welcoming workplace. It removes doubts about your brand and opens doors.
Working with a PR agency isn’t just about promoting your company; we understand the nuances of local recruitment challenges.
It’s our job to support you every step of the way so get in touch today and let’s discuss strategy.