The power of strategic internal communications to boost business performance and productivity

“Good communication is the bridge between confusion and clarity.”  

 This is a statement that resonates in the business world where effective internal communication isn’t just a nice-to-have.   

Compelling research from the Chartered Institute of Public Relations (CIPR) argues that senior leaders increasingly recognise a clear connection between good internal communication and financial performance, which is just one of the many good reasons why internal communication can be a game changer.  Companies with strong internal communication can see a variety of major benefits across their business. 

Increasing productivity 

In a world where productivity is the buzz word on the tip of every business leader’s tongue and has become a universal focus for improvement, research published in the International Journal of Business Communication shows that engaged employees are 17% more productive than their disengaged counterparts. 

Strategic internal communication can boost productivity in the simplest of ways, such as by making information easy to find, saving employees time and reducing wasted effort. Workers can lose up to 2.5 hours a day searching for information, but clear communication ensures they get what they need when they need it.  

However, it will also ensure employees all understand what the company’s goals are and how their role helps the business to achieve them.  

IBM research shows that 72% of employees don’t fully grasp their organisation’s strategy due to poor communication. By delivering the right messages through the right channels, internal communication keeps teams aligned, engaged, and ready to act.  

When employees understand their role within the company’s broader vision, they stay engaged, make better decisions, work more effectively and this drives productivity. 

Enhancing financial performance  

Did you know that organisations with highly engaged employees have a three-year revenue growth average that is 2.3 times greater than companies with less engaged teams? 

It is also shown that companies with highly effective internal communication practices will produce superior financial results, enjoy greater organisational stability and produce higher returns for shareholders.   

Building a unified team 

Good internal communication increases engagement, making employees feel valued and connected to their work, strengthening company culture by sharing values and vision, helping teams feel motivated to contribute.  This will ultimately improve company brand image, making the organisation more desirable to current and potential talent. 

There is overwhelming evidence that internal communications isn’t just a nice –to-have tool, it’s a strategic lever that can shape work environments by helping organisation to align.  

The next step is yours to take.  Contact us today to see how we can help boost your company’s performance and productivity.