Bulb’s Set-Up package is perfect for those who are at the start of their new business journey.

You’ve tested your idea, written your business plan, registered a company and chosen a name. However, the foundations of your marketing – your brand story, key messages, website and web copy and social media – are still on the to-do list and you are unsure where to start, how to talk about your brilliant business idea or what marketing channels are going to be right for you.

Some questions to consider

  • Can you talk about your business in a way that is different from the competition?
  • Who is your target audience, and how do you solve their problems?
  • What do you want your audience to think, feel and know about your company?
  • Where will your audience look for information and how are you going to reach them?
  • Which social media platforms should you use?

What’s involved?

  • A call to give you more information about what’s involved in this package to make sure it meets your objectives and to agree time scales.

  • An online questionnaire to learn more about your business, your aims, your target market and current media activity.
  • A workbook to delve into your business vision, who you want to help, how you can stand out etc.

  • A one-hour consultancy session to delve into the story of your business and how it stands out from the crowd, and to begin to develop your brand story.

  • A two-hour consultancy session to draft key messages and audience personas. The messages will reflect who you are, your values and what you offer your customers, and will feed into all your communications and content. The personas help to clarify who your target audience is, how your business addresses their needs and how to reach them.

  • We’ll provide you with an overview of what channels are available and how they can be used. 
  • We’ll use the audience personas and key messages to decide which social media platforms will best suit your business and brand best.
  •  We will set up the channels and write the relevant ‘about’ or ‘bio’ copy.

  • This will include a maximum of four web pages and will vary according to what your business needs. Pages may include ‘about’, ‘what we do’, ‘meet the team’ and your contact page.

  • If relevant, a press release to announce your launch or to tell people about your company.

What are the outputs and outcomes?

You’ll finish the Bulb Set-Up package armed with:

  • Key brand messages.
  • New social media channels and social media bios.
  • New or refined web copy for core sections of your website.
  • A media release.
  • Key audience personas to guide current and ongoing marketing.
  • A higher level of confidence and momentum in how to communicate the value you provide to your target audience.

To find out if Bulb is right for you, please send an email to krista@black-vanilla.co.uk if you wish to discuss Bulb or to learn more about our full range of services.